Explain your tool in thirty seconds.
Chisel makes faceless short-form reels that explain AI and SaaS products. Hooks, captions, your real UI and your brand.
Beat sheet
hook 0:03Seconds per beat
The shape every Chisel reel is cut to.
Tools we've already explained on @chisel.ai
- Pomelli
- OpenMontage
- REA
- God's Eye View
- thinking-orbs
- Convex Finance
- 123apps
Reels that make strangers get your product
Built from your docs. We read your site, changelog and demo, then write the thirty seconds a beginner needs to get it.
No filming, no faces. Voiceover, real screens from your product and captions on every word. Your team never goes on camera.
Hooks that land in three seconds
- Every opening scored before we build
- By second seven, viewers know what your tool does
Your real UI and your brand, every frame
Everything in every reel
Captions on every word
Most people watch muted. Everything said is also on screen.
Every hook.
Scored.
Hook score, reel_02 on @chisel.ai
81.4 / 100
“Stop guessing your ads. Read one-star reviews.”
Made for the scroll
Twenty to twenty-five seconds, vertical, cut for Reels, TikTok, Shorts and LinkedIn.
Reels we've made
Made for our own account, @chisel.ai, about tools we like. Nobody paid for these.
From link to posted in a week
A pilot, day by day. You approve the scripts before we build anything.
- Day 1
Send a link
Your site, docs or repo, and who it's for.
yourtool.com/docs - Days 1 to 2
Approve scripts
Scripts in your brand voice. You sign off.
- Reel 01 script
- Reel 02 script
- Reel 03 scriptIn review
- Days 3 to 6
We build
Voiceover, real UI, kinetic captions, your brand.
VoiceCaptionsYour UI - Day 7
You post
Files and captions in a shared folder.
Ready to postreel.mp4caption.txt
One price per package. No hidden costs.
Every reel includes the hook, script, voiceover, captions, your UI and your brand. Start with a pilot of 30 reels and decide from there.
Book a pilotYour package
Prices in USDPrice
$199
- 30 reels, 20 to 25 seconds
- Scripts in your brand voice
- A caption for every reel
- One round of changes
Your next customer is scrolling right now, probably with the sound off. Give them thirty seconds that make sense.
Frequently asked questions
Straight answers on how we work, what it costs and what you own.
No. We work from your public site, docs and demo. If a screen sits behind a login, send a screen recording and we rebuild it.
Yes, every reel uses an AI voiceover, and every word is also on screen. If you'd rather use a real voice, send a recording and we cut the reel to it.
We do, from your docs. You approve the hook and the script before we build anything.
No. You get the files and captions and post from your own account, so the views and followers are yours.
The Pilot includes one round of changes and the Launch pack includes three: wording, order, pacing. A brand-new script counts as a new reel.
You do, once they're paid for. Post them anywhere, run them as ads, cut them up.
Instagram Reels, TikTok, YouTube Shorts and LinkedIn. One 9:16 file works on all of them.
We made them for our own account, @chisel.ai, to show the format. Nobody paid for them, and we don't claim anyone did.
Send us your tool
Tell us what it is and who it's for. We read it first, then reply with hook ideas before you pay anything.
Or email hello@getchiselai.com. By sending a brief you agree to our Privacy Policy.