The Chisel blog
Short-form video,
explained for software.
Guides, comparisons and use cases on explaining AI and SaaS products in short-form video: hooks, scripts, pricing and what we've learned making reels every day.
Featured guide · 3 min read · 19 October 2026
How to explain your SaaS product in 30 seconds
The five-beat structure we cut every explainer reel to, with the timing rules behind it. Use it for reels, demos, or the first line of your landing page.
Read full articleThe explainer library
Everything we know about making strangers get a product in thirty seconds.
GuideHooks3 min read12 reel hook formulas for AI and SaaS products
The opening lines that stop the scroll for software, each with a template and an example. Several come from our own reels, with the score each hook got before we built it.
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GuideFaceless3 min readFaceless video marketing for SaaS: daily reels with nobody on camera
How SaaS and AI teams can post short-form video every day without anyone on camera, what a faceless reel is made of, and the mistakes that make it look cheap.
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GuidePricing7 min readHow much does a short-form explainer video cost in 2026?
Real price ranges for explainer videos and short-form reels from freelancers, agencies, UGC creators, AI tools and done-for-you studios, and what you get at each price.
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Use caseAI tools3 min readExplainer reels for AI tools
Faceless 20 to 25 second reels that tell people what your AI tool does, in words a beginner understands, before they scroll away.
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Use caseLaunches2 min readLaunch reels for Product Hunt and big releases
75 short explainer reels ready before launch day, so your feed says what the product does from every angle while the attention is there.
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Use caseDev tools2 min readShort-form video for developer tools and open-source repos
Faceless reels that explain your dev tool, API or GitHub repo to people who haven't starred it yet, with your real terminal and UI on screen.
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ComparisonAI tools3 min readChisel vs AI avatar video tools
AI avatar tools give you a presenter and leave the script, the editing and the posting plan to you. Chisel delivers finished explainer reels. Here's the difference.
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ComparisonIn-house2 min readChisel vs making reels in-house
Making short-form explainer reels yourself costs less in cash and more in hours. Here's what it actually takes per reel, and when doing it in-house makes sense.
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ComparisonUGC5 min readChisel vs UGC creators: which is better for explaining software?
UGC creators sell trust with a real face. Chisel sells clarity at volume. Here's how to choose for an AI or SaaS product, with real prices.
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Want reels that explain your tool?
Send us a link to your product. We read it first, then reply with hook ideas before you pay anything. The pilot is 30 reels for $199.