Launch day gives you a few days of attention. Most teams spend it posting the same announcement in five places. A better use of it is a stack of short reels, each one explaining a different part of what you shipped, posted while people are still curious.
That's what the Chisel Launch pack is for: 75 faceless reels, delivered together, for $450.
Why one launch video isn't enough
A single launch video has to explain everything, so it ends up explaining nothing well. Short reels split the job:
- One reel per feature. Each one has its own hook and its own reason to watch.
- One reel per audience. The founder, the marketer and the developer care about different things.
- One reel per objection. Price, privacy, "how is this different from X". Each gets twenty seconds.
Posting several a day across Instagram, TikTok, YouTube Shorts and LinkedIn means people meet your product more than once. That repetition is what turns a launch-day visit into a signup a week later.
What's in the Launch pack
| Part | What you get |
|---|---|
| Reels | 75, each 20 to 25 seconds, vertical 9:16 |
| Scripts | Written from your docs and launch notes, in your brand voice |
| Approval | You approve the scripts before we build |
| Brand | Your logo on every frame and your end card |
| Captions | On-screen captions on every word, plus a post caption for each reel |
| Changes | Three rounds of changes |
| Delivery | Files and captions in a shared folder, ready to post |
A timeline that works
We need about a week from your link to finished reels, so send the brief at least ten days before launch:
- Ten days out: send the link, the launch notes and who the product is for.
- Eight days out: approve the scripts.
- Three days out: the reels are ready. Schedule them.
- Launch day and after: post several a day for the first week, then keep the best ones running as ads.
You own the reels once they're paid for, so you can run the strongest ones as paid ads after launch.
Not launching yet?
Start with the Pilot: 30 reels for $199. It's the cheapest way to find out which hooks work for your product before the launch matters. See how we explain a product in thirty seconds for the structure every reel follows.