About Chisel
Chisel is a studio that makes faceless short-form reels for AI tools, SaaS products and developer tools. We take a product that's hard to explain and make it clear in 20 to 25 seconds.
By the Chisel team · Updated
What we do
We write and build vertical reels for Instagram Reels, TikTok, YouTube Shorts and LinkedIn. Each one opens on a hook that lands inside three seconds, says what your tool is and what it does by second seven, shows your real product on screen and carries your logo from the first frame to the last. You get a 9:16 MP4 and a caption for every reel, ready to post from your own account.
Why faceless
Most software has no face to film and nothing physical to hold up to a camera. So we show the product itself: the screens, the clicks and the result. A voiceover explains what's happening, and every spoken word is on screen, because most people watch with the sound off.
How we work
- Send a link. Your site, docs or repo, and who it's for.
- Approve scripts. Scripts in your brand voice. You sign off.
- We build. Voiceover, real UI, kinetic captions, your brand.
- You post. Files and captions in a shared folder.
Every claim in a script is checked against your docs, and nothing gets built until you've approved the script. The reels are yours once they're paid for.
Where our reels come from
We post a reel a day on our own account, @chisel.ai, about AI tools and marketing. That's where we test hooks and formats before we use them for clients. The reels on this site were made for that account. Nobody paid for them, and we don't claim anyone did.
What we use
Every reel uses an AI voiceover, and we say so. If you'd rather use a real voice, send a recording and we cut the reel to it.
Find us
Want reels like this for your tool?
Send us a link to your product. We read it first, then reply with hook ideas before you pay anything. The pilot is 30 reels for $199.